Payaway
Consumer, lender, and merchant app flows
Creative Direction
User Experience Design
User Interface Design
Prototyping
Interaction Design
The Payaway product was designed to ensure a seamless, intuitive experience for both consumers and lenders, while addressing the unique needs of modern shoppers and their preferences for transparent and competitive financing solutions. Payaway is revolutionizing Buy Now, Pay Later technology by creating a marketplace where lenders compete to offer point-of-sale consumer loans, giving shoppers access to better rates and more flexible financing options.
Sweetn
Consumer mobile and web app
Iterative Branding
User Experience Design
User Interface Design
Prototyping
Interaction Design
Sweetn is a mental wellness app designed to guide singles through the complexities of modern dating while fostering emotional resilience and self-awareness. Built in partnership with mental health experts and shaped by deep insights from user research, Sweetn provides tools and resources that help individuals approach dating with confidence, form genuine connections, and maintain a focus on their overall well-being.
CTLG
Arist and music supervisor web and mobile apps
Creative Direction
User Experience Design
User Interface Design
Prototyping
Interaction Design
My team and I designed and developed in collaboration with legendary industry professionals. Positioned to supercharge the sync licensing business, CTLG empowers musicians, songwriters, and producers to effortlessly upload, tag, and organize their catalogs while providing music supervisors and content creators with an intuitive search and discovery experience, all powered by AI.
Dadabase
Artist manager web dashboard
User Experience Design
User Interface Design
Prototyping
Interaction Design
Developed in collaboration with industry experts and informed by extensive feedback from clients, the Dadabase team and I designed a tool that simplifies complex workflows, future-proofs media libraries, and provides actionable insights through advanced analytics. Dadabase is a disruptive platform designed to transform how video content is organized, managed, and monetized. Built as an all-in-one solution, it empowers users to seamlessly ingest, edit, catalog, and publish video assets, unlocking untapped value in longform content.
Highfive
Teacher mobile and desktop app + school administrator web app
Creative Direction
User Experience Design
User Interface Design
Prototyping
Interaction Design
Designed in collaboration with a dedicated team of educators and informed by extensive qualitative and quantitative research, the Highfive team and I crafted a valuable resource designed to support teachers and enhance classroom dynamics. The Highfive Classroom app is a powerful behavior management and tracking tool that helps teachers implement effective social-emotional discipline strategies in the classroom.
Consumer Goods
I was the creative lead for all of these projects--this included developing the naming, branding, and packaging design, as well as pitching the creative vision to prospective partners and investors.. Created in partnership with VO/D, a talent-focused venture studio that connects disruptive CPG brands with iconic talent such as Odell Beckham Jr., Saquon Barkley, Adam Waheed, and more.